INTERNATIONAL EXPERIENCE
Markets differ. Responsibility does not.
We adapt to the market – not the market to us.
More than three decades of international business experience have shaped my professional path. Over this time, I have been active in approximately 40 countries – across diverse markets, cultures, and economic conditions.
For me, international responsibility has never meant managing markets solely from a distance. I sought to understand how a market truly functions: with partners and customers, in retail, and wherever products must find their place. Store checks, sales and logistics structures, positioning, marketing, investment, and the development of local partners were as much a part of this as the operational implementation.
Furthermore, I have lived and worked in several countries myself. From this experience, a core principle emerged early on that continues to define my international work today:
“We need to adapt to the market – not the market to us.”
INTERNATIONAL EXPERIENCE
At a Glance
40+ International Markets
30+ Years International Experience
Lived & Worked On Site
Leadership On Site
Assumed managing director and leadership responsibilities directly on site in international markets.
Business responsibility and market experience in approximately 40 countries.
More than three decades of international leadership, sales, and business experience.
International markets were not just managed from a distance, but experienced by living and working on site in several countries.
Selected international experience: Poland · Lithuania · Hungary · Ukraine · Switzerland · USA · Romania · …